HackerDAO Brand Identity
The Challenge
HackerDAO was launching as a blockchain education platform in an increasingly crowded Web3 space. They needed a brand identity that would:
- •Stand out from generic crypto/blockchain aesthetics
- •Appeal to both technical developers and newcomers
- •Convey trust and educational authority
- •Work across digital and marketing materials
My Approach
I developed a comprehensive brand identity that balanced the innovative spirit of Web3 with the approachability needed for education:
- ✓Created a distinctive logo system with multiple variations
- ✓Designed custom illustrations with a unique visual language
- ✓Established brand guidelines for consistent application
- ✓Delivered assets optimized for digital platforms
Design Process
Research & Discovery
Analyzed the Web3 education space, interviewed stakeholders, and identified key brand positioning opportunities.
Concept Development
Created multiple logo concepts and illustration styles, testing different approaches to visual storytelling.
Refinement & Delivery
Refined chosen concepts based on feedback and delivered a complete brand package with usage guidelines.
Visual Identity
Primary brand illustration showcasing the community and educational focus
Logo System
Logo variations and lockups for different use cases and platforms
Alternative Treatments
Monochrome version for single-color applications and print materials
Tools & Technologies
Results & Impact
Key Outcomes
- •Brand Recognition: Created a distinctive visual identity that differentiated HackerDAO in the crowded Web3 space
- •Stakeholder Satisfaction: Achieved unanimous approval from leadership team and early community feedback was overwhelmingly positive
- •Scalable System: Delivered comprehensive brand guidelines enabling consistent application across all touchpoints
Client Feedback
"Christina delivered exactly what we needed—a brand that feels both cutting-edge and approachable. The illustrations perfectly capture our vision of making Web3 education accessible to everyone."
— HackerDAO Founding Team
Interested in working together?
I'd love to help bring your brand vision to life. Let's discuss how we can create something amazing together.