ZeroCater – Snacks & Kitchens

Designing a subscription-based office snack and kitchen service for modern workplaces.

Role
Product Designer, UX, User Research
Employer
ZeroCater
Year
2021
Platforms
Web, SaaS
Areas
Product Design, UX, User Research
Curated snack selections for every office.

Curated snack selections for every office.

Overview

As the sole Product Designer, I led the creation of ZeroCater's Snacks & Kitchens dashboard—a subscription-based platform that redefined office catering. Through user research, market analysis, and close collaboration with engineering, we delivered a seamless experience for office managers to manage snack and kitchen supplies, track usage, and optimize workplace satisfaction.

The dashboard's intuitive design and data-driven insights empowered clients to make informed decisions, setting a new standard for workplace food services and driving ZeroCater's market expansion.

Customer dashboard for managing snack and kitchen subscriptions.

Customer dashboard for managing snack and kitchen subscriptions.

Process

  • • Conducted stakeholder interviews, market analysis, and user behavior studies to inform design.
  • • Synthesized complex information into user-friendly dashboard designs through iterative feedback.
  • • Collaborated with engineering to ensure technical viability and seamless integration.
  • • Developed a design system and dashboard model for future product development at ZeroCater.
Data-driven insights for optimizing office snack programs.

Data-driven insights for optimizing office snack programs.

Snacks & Kitchens dashboard for office managers.

Snacks & Kitchens dashboard for office managers.

Feedback & User Flows

User feedback was central to the design process. We tested multiple feedback form styles to ensure the experience was intuitive, accessible, and engaging for all office managers and employees.

User flows for the Snacks & Kitchens platform.

User flows for the Snacks & Kitchens platform.

Feedback form: Multiple choice
Feedback form: Multiple choice
Feedback form: Icons
Feedback form: Icons
Feedback form: Cards
Feedback form: Cards
Feedback form: Simple
Feedback form: Simple

Results

The Snacks & Kitchens product launch expanded ZeroCater's market reach, improved customer satisfaction, and became a benchmark for future product development. The dashboard design enhanced user engagement and streamlined subscription management for clients.

  • • Successful launch and market expansion
  • • Enhanced customer satisfaction and engagement
  • • Model for future product development at ZeroCater
Onsite staff powered by technology for seamless service.

Onsite staff powered by technology for seamless service.