TenSpot Workforce Engagement Platform
The ultimate workforce engagement platform connecting teams through wellness, challenges, and community building
Overview
TenSpot was a pioneering workforce engagement platform that combined wellness programs, social challenges, and team building activities to create more connected and healthy workplace communities. As Marketing Website Designer and Developer, I was responsible for creating the complete digital marketing presence that communicated the platform's value to potential clients.
My role focused on translating the complex platform capabilities into compelling marketing narratives, designing conversion-focused landing pages, and developing the complete website experience that helped TenSpot acquire enterprise clients and insurance partnerships.
Platform Vision & Value Proposition
Ultimate Engagement Platform
Comprehensive workforce engagement solution combining wellness programs, social challenges, and team building activities to create healthier, more connected workplace communities.
All-in-One Team Management
Single platform for connecting, engaging, and managing teams with intuitive tools for communication, challenge participation, and progress tracking across the organization.
Insurance Partnership Value
Strategic partnerships with insurance brokers focused on workplace wellness, providing measurable ROI through reduced healthcare costs and improved employee health outcomes.
Marketing Positioning Materials
These vertical marketing materials were designed for sales presentations and client pitches, clearly communicating TenSpot's core value propositions in a format optimized for presentation slides and marketing collateral.
Core platform positioning material for sales presentations • Scroll to explore the full interface
Team management messaging for HR decision-makers • Scroll to explore the full interface
Insurance partnership value proposition for broker presentations • Scroll to explore the full interface
Website Design & Development
I designed and developed the complete TenSpot marketing website, creating a compelling narrative that communicated the platform's value to both employers and employees. The site needed to appeal to multiple audiences while maintaining a cohesive brand experience.
Homepage design featuring clear value proposition, engaging visuals, and conversion-focused layout • Scroll to explore the full interface
About page showcasing team, mission, and company values with engaging storytelling • Scroll to explore the full interface
Marketing Assets & Platform Showcase
To effectively market TenSpot's platform capabilities, I created compelling visual assets that showcased the product in realistic contexts. These marketing materials helped potential clients understand the platform's value and envision it in their own workplace environments.
Marketing materials showcasing platform flexibility with different visual themes for various client presentations
Feature Marketing & Client Presentations
To help potential clients understand TenSpot's core value proposition, I created marketing materials that showcased the platform's social challenge features. These presentation assets demonstrated how the platform could drive engagement and build workplace community.
Marketing materials showcasing individual challenge features for client presentations
Company-wide challenge marketing materials for enterprise client presentations
Lifestyle Marketing & Context
To help potential clients envision TenSpot in their workplace environments, I created lifestyle marketing materials that showed the platform being used in realistic contexts. These assets were crucial for sales presentations and marketing campaigns.
Marketing materials showcasing platform accessibility across different devices and contexts
Marketing Design System & Brand Application
I developed a comprehensive marketing design system that balanced professionalism with approachability, ensuring the brand felt trustworthy to HR departments while remaining engaging and accessible. This system guided all marketing materials, website design, and client presentations.
Marketing Visual Design
- • Energetic, wellness-focused color palette
- • Professional yet approachable typography
- • Motivational imagery and iconography
- • Consistent brand application
Website Experience
- • Conversion-focused navigation
- • Clear value proposition presentation
- • Lead generation optimization
- • Multi-audience messaging
Technical Implementation
- • Responsive marketing website
- • SEO optimization
- • Performance optimization
- • Analytics integration
Impact & Business Results
TenSpot successfully bridged the gap between employee wellness and business outcomes, creating measurable value for all stakeholders in the workplace wellness ecosystem.
Employee Engagement
The platform achieved high user engagement rates through its social features and gamification elements, making wellness activities feel like community building rather than corporate mandates.
Consistent daily active usage and strong social interaction metrics across client companies.
Insurance Partnership Value
The platform's data and engagement metrics provided valuable insights for insurance brokers, helping them demonstrate ROI on wellness programs to their clients.
Successful partnerships with multiple insurance brokers and measurable health outcomes.
Key Learnings & Marketing Design Philosophy
TenSpot taught me the importance of translating complex platform capabilities into compelling marketing narratives that resonate with multiple stakeholders. The challenge was communicating the value of workplace wellness to both HR decision-makers and end users through cohesive marketing design.
This project demonstrated how effective marketing design can bridge the gap between innovative technology and business adoption, helping companies understand how wellness platforms can transform their workplace culture and deliver measurable ROI.